Leverage Big Data
We provide extensive market research using a variety of analytics tools to identify targeted topics that are in demand for your industry.
Segment Your Audience
Content marketing gives you the ability to be incredibly specific. Speak more directly to each member of your target audience with detailed buyer personas. We identify their different motivations, interests and triggers to move them from just looking through to purchase.
Identify Priority Messaging
Using the data found in market research and your buyer personas to refine it further, we outline topics that will foster engagement, build relationships with your target audience and provide excellent customer service content by answering their most pressing questions.
Optimize your website for search engines with the keyphrase and topic data we provide. We provide a set of guidelines and criteria for enhancement and Google compliance.
Improve User Experience & Conversions
Make it easy for visitors to find the content they need (info, products or services) using intuitive, logically structured navigation and interlinking. We identify problem areas and provide recommendations for improvement.