Improve Efficiency – Increase ROI
Email marketing free up time without compromising the authenticity of the content you’re producing by following up with your prospects in a segmented, customized and relevant way.
Be More Engaging!
Speak directly to your customers with relevance! Most businesses have a variety of target customers with differing needs and desires. Email marketing allows you to segment your audience based on their behavior over time so you can follow up with information they care about.
Support Each Stage of the Buying Cycle
Less than 50% of leads that rst meet you are ready to buy. They need to learn more, get proof of value and build trust. Email marketing allows you to intuitively provide them with the right information at the right time. Nurture them down the path to purchase and persuade using multiple landing pages.
Feed Hotter Leads to Your Sales Teams
Email allows you to predictively score your leads, notifying you when they are ready to be transferred to sales. Improve marketing and sales collaboration, increase accountability by identifying lead drop-o touchpoints, and boost ROI from both departments.