Easy financial came to us to help them grow their organic presence online. They were one of the fastest growing companies across Canada and the weak economy was on their side. The market was ripe for them to grow, and they wanted their online presence to be as strong as their brick and mortar presence in the real world. When we met with them we identified the following problem areas:
- Due to weak SEO structure, strategy and content they were unable to compete with more established banks and lenders online.
- Highly competitive terms were unobtainable for their internal teams and they were getting frustrated by investing in resources that were not producing any tangible results.
We worked with easyfinancial to first help them conquer the highly competitive short term loan space before embarking on full account management. Based on the overwhelming success of the first project, the relationship evolved into full account management pertaining to organic reach for easyfinancial, easyhome and easyhome.us (their American arm). We provided:
185,217 visits in 2014
8,350 visits in 2014
- Based on Google Analytics data for organic traffic app starts, there were 65% more online app starts in 2015 than in 2014.
- Based on Google Analytics, there were 150% more total SEO conversions in 2015 than in 2014.
which is a 520% increase