The Toronto catering industry is competitive, especially in the corporate sphere. 10tation came to OneCore Content looking to increase brand awareness for their corporate event catering offering as well as maintain their reputation as one of the top private caterers in the city.
One of the challenges they faced was ensuring streamlined and targeted messaging across a variety of channels. As event managers and catering experts, they frequently had teams all over the city who were great with taking photographs of their work and creating commentary. The problem was that 10tation wanted to hold their messaging to higher brand standards and wanted to make sure there was a system in place to apply quality control measures to what was being posted online.
Not only that, but 10tation was interested in building stronger connections within the corporate catering industry. As event professionals, they had little to no time to sit down and officially create collateral that would be appealing to a more corporate audience who faced an entirely different set of objectives and pain points to their private catering clients.